CODE CAPTIONING
Hiding secret codes in subtitles.
Netflix needed to get people excited about the new season of The Spy. Instead of just asking people to watch the show, we got them to live it. Using coded messages in subtitles, OOH, social, and even radio, we sent people on missions to interact with the show like never before. To become spies themselves.
copywriter: Aman Soin
art director: Ashley Park2021 Clio Entertainment Silver Winner
Communication Arts Winner
ADCC Student Bronze Winner