RURAL RESCUE

Cheers to good health.

America has 10 times as many bars as it does hospitals - not much help in a pandemic. In rural communities, the closest place to store a vaccine might be the bar’s beer fridge, which is at the perfect temperature for the job. We're repurposing the Budweiser fulfilment network to deliver vaccines to bars that usually get beer shipments.

copywriter: Aman Soin 
art director: Ashley Park
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