THE HOCKEY JERSEY

Scotiabank's mission is to make hockey more inclusive for all - and that
starts with inspiring the generation.

Every Canadian kid grows up reading hockey books, but most only feature white characters. So we created a book that looks more like Canadian kids today. Because if kids can't see themselves on the page, how can they see themselves in the game?

CD: Caroline Freisen & Robbie Percy
copywriter: Aman Soin
art director: Ashley Park
director: James Michael Chiang
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HEINZ KETCHUP

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MAPLE FROM CANADA